Upcoming Tamil Movies in OTT Platform
Today, India enjoys services from over 40 OTT providers including domestic and international players like Netflix, Amazon Prime, Disney+ Hotstar, Zee5 and Eros Now. According to a credible research firm – Price Waterhouse Coopers Global Entertainment and Media Outlook 2019-23, the over the top (OTT) market in pegged to growth at the rate of 21.8 % CAGR, from Rs. 4,464 crores in 2018 to Rs. 11,976 crores in 2023. Meanwhile, FICCIEY Report 2019 suggests the market will reach Rs 24 billion by 2021.
To consume content via OTT medium, it is imperative for the consumer to have access to an internet enabled device like a Smart TV, Mobile phone, Laptop or a Tablet. Owing to the basic need for technology access, younger generation is much more comfortable interacting with OTT platforms but post COVID the read and adoption has increased manifolds. The BCG report ‘Entertainment Goes Online'7 – suggests that OTT consumers can be classified under three main categories: https://telugubomma.in/
Read: upcoming Tamil movies on OTT platform
Traditionalists – who primarily consume on other than OTT platforms OTT Experimenter – who have significant consumption on both conventional and OTT platforms Early Adopter – whose primary consumption occurs on OTT platforms. While early adopters are still a more urban phenomenon, going forward it will be more equally distributed. Upcoming Tamil Movies in OTT Platform
Today, India enjoys services from over 40 OTT providers including domestic and international players like Netflix, Amazon Prime, Disney+ Hotstar, Zee5 and Eros Now. According to a credible research firm – Price Waterhouse Coopers Global Entertainment and Media Outlook 2019-23, the over the top (OTT) market in pegged to growth at the rate of 21.8 % CAGR, from Rs. 4,464 crores in 2018 to Rs. 11,976 crores in 2023. Meanwhile, FICCIEY Report 2019 suggests the market will reach Rs 24 billion by 2021.
To consume content via OTT medium, it is imperative for the consumer to have access to an internet enabled device like a Smart TV, Mobile phone, Laptop or a Tablet. Owing to the basic need for technology access, younger generation is much more comfortable interacting with OTT platforms but post COVID the read and adoption has increased manifolds. The BCG report ‘Entertainment Goes Online'7 – suggests that OTT consumers can be classified under three main categories:
Read: upcoming Tamil movies on OTT platform
Traditionalists – who primarily consume on other than OTT platforms OTT Experimenter – who have significant consumption on both conventional and OTT platforms Early Adopter – whose primary consumption occurs on OTT platforms. While early adopters are still a more urban phenomenon, going forward it will be more equally distributed.